Below are the details that must be explicitly detailed in a joint venture agreement: the term `brand` is often used to refer to both a brand and a service mark. Trademarks identify goods or goods, while service marks identify the services provided. Remember that registering a trade name is not the same as registering a trademark. Learn more about whether you should register your trademark from the USPTO Basic Facts about Trademark. If the trademark is registered nationwide, you can track the USPTO`s attributions on their Trademark Query website. Do your homework and check with the USPTO and in all 50 countries whether the assignor actually owns the registered trademark or not and has the right to sell the trademark. Due Diligence can save you time and money later. These are some of the most common situations where a brand assignment agreement is important: a brand is a very valuable thing because it becomes something that people immediately associate with a recognized brand. This agreement essentially transfers all the accumulated recognition, reputation and good business from one company to another party.

You need a template for a trademark assignment agreement if you want to transfer ownership of a service mark or trademark from one party to another. The trademark assignment contract is the legally binding document that makes the transfer official and legally binding and defines the terms of the purchase. There are a number of types of trademarks that can be transferred. At the federal level, a federally registered trademark uses a symbol to designate the trademark. These are usually displayed with a ® or (R). These trademarks have been legally registered with the U.S. Patent and Trademark Office (USPTO). . .


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